Job Vacancy Marketing Manager, US Bumble


Job title: Marketing Manager, US

Company: Bumble

Job description: We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).

Bumble is looking for an experienced Marketing Manager to help scale Bumble’s brand as the leading relationships and social networking app in the US.

Reporting to the North America Marketing Senior Marketing Manager, you will be responsible for developing and executing regional campaigns and go-to-market strategies. This role will work with marketing teams in North America to support their growth through integrated marketing campaigns.

The Marketing Manager, US, will be charged with ensuring best practice in all aspects of marketing while providing strategic direction to inform campaigns and strategies that meet our short and long-term business goals. This role’s key focus is on delivering new user growth in the US via improved marketing planning and efficient activation of marketing plans, monitoring analytics, and identifying opportunities to build and scale our brand.

This role will also act as a liaison for the North America marketing team with key partners globally (Product Marketing, Partnerships, Influencer, Social, Research, Marketing Analytics, Communications, Media and Advertising Agencies, and Growth Marketing) to ensure we are up-to-date on developments/strategy and act as a facilitator in keeping the local teams up-skilled in marketing through regular updates.

WHAT YOU WILL DO

Work with the Marketing Senior Marketing Manager of North America and North America teammates, in assisting marketing strategies and activities that drive new user growth in the US and meet short and long term business goals.

Lead and support the development of Integrated Brand campaigns and go-to-market strategies

Lead on the ideation and pitching of disruptive go to market opportunities

Manage external agencies and internal resources to develop integrated campaigns (briefing, reviews, providing strategic feedback, production, execution). Identify and communicate potential conflicts, changes to scope and alternative solutions.

Lead development of creative assets, ensuring localisation across platforms.

Work collaboratively with internal media teams and key media partners to build and execute campaign media plans.

Build marketing processes, toolkits and best practices in collaboration with other North America teammates and cross-functional teams.

Work closely with the Product Marketing team, responsible for marketing campaigns celebrating our product features and launches.

Identify best practices, working with all markets to ensure consistency, assisting in robust planning.

Track and measure campaign success, leading communication with internal and external parties, and facilitating regular check-ins with team leads.

Prepare presentations and clearly communicate findings from initiatives to management, to the broader organization, and on occasion, leadership teams.

Provide oversight and support to junior contributors on the team, ​enabling the best work of others on the team.

Manage relevant marketing budgets to deliver work on time and within budget

KEY SKILLS

Required experience:

Experience in large brand campaign management with an understanding of communications and media planning

Experience driving customer acquisition and growth through the implementation of digital and traditional media strategies

Experience working with media and creative agencies

Experience developing campaigns with disruptive and innovative GTM approaches and testing new media opportunities

Knowledge for consumers, with a demonstrated experience utilising consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact

Strong budget and project management skills, attention to detail and communication

A track record of high performing digital campaigns against relevant benchmarks

ABOUT YOU

Strong believer in Bumble’s brand vision and values

Understanding of social networking, dating, or other digital-first platforms

Take the initiative in handling projects and anticipating needs

Positive, committed, ‘can-do’ attitude and flexible approach

High attention to detail

Self-starter: thrives on taking ownership of initiatives with limited oversight

Able to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives

Excellent communication, presentation, management and interpersonal skills

Expected salary:

Location: Austin, TX

Job date: Sat, 16 Jul 2022 03:59:03 GMT

Apply for the job now!


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