Job Vacancy Business Analyst- Interaction Studio Dentsu International

Job title: Business Analyst- Interaction Studio

Company: Dentsu International

Job description: Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance, creative, and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 9,600 employees globally, Merkle is headquartered in Columbia, Maryland, with over 50 locations worldwide.

Job Description

Merkle is seeking an Audience Platform Specialist/Business Analyst to work with clients helping to develop and manage requirements for implementations of Salesforce Interaction Studio (Marketing Cloud – Personalization). The individual will focus on understanding the client’s business requirements, identifying opportunities within the business, presenting recommendations and seeing those projects through to completion. This person should be experienced with traditional Business Analyst software development methodologies, personalization scenarios and implementation methods. This person should be comfortable communicating directly with client stakeholders. To be successful in this role, this person should be able to quickly understand and explain different technologies and solutions, explaining how they map to a client’s business needs.


  • Perform business analysis on projects of moderate to high complexity
  • Understand the project scope and high-level business requirements
  • Assist to create high-level business requirements
  • Review Statement of Work (SOW), project timeline, requirements and identify risks
  • Facilitate and lead meetings with the client
  • Analyze documentation from clients and vendors
  • Create process/data flows to create a visual representation of requirements
  • Define integration requirements for engineering teams
  • Participate in design sessions and draft personalization use case scenarios
  • Remove roadblocks for engineering team
  • Assist to create QA test cases, client acceptance test plan and management of issue log
  • Conduct showcases with clients to gather feedback throughout the project
  • Conduct peer reviews to ensure deliverable quality, help other business analysts grow and learn from their work


  • Bachelor’s Degree in computer science, information technology, marketing, or related field
  • 3-6 years’ experience in formal business analyst/consulting and/or in a process-driven environment with effective documentation methods
  • Must have experience with Salesforce Interaction Studio (Marketing Cloud – Personalization) – SFMC Certification is a plus
  • Must be able to thoroughly document requirements and solutions
  • Strong client-facing communication and presentation skills (written and oral)
  • Experience with the Software Development Lifecycle (SDLC) methodology
  • Skilled with Microsoft Word, Excel, PowerPoint and Visio
  • Experience with personalization/decisioning tools (such as, Thunderhead, Optimizely, Kitewheel, Dynamic Yield or Exponea) is a plus
  • Experience with Ecommerce, Content Management, CRM, and mobile platforms is a plus
  • Experience with Agile methodology is a plus
  • Willingness to travel domestically as needed for project activities (typically less than 5%)
  • Excellent problem-solving skills with the ability to drive to the root of questions/issues/concerns, identify next steps, and efficiently and effectively find resolutions

Additional Information

All your information will be kept confidential according to EEO guidelines.

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

The anticipated salary range for this position is $68,000-$106,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit


Expected salary: $68000 – 106000 per year

Location: Maryland

Job date: Fri, 22 Jul 2022 05:40:08 GMT

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